Creating an Impactful Twitter Campaign
As a communications manager, I sporadically receive solicitations to attend conferences and receive various articles and newsletters. This morning I received an article from PR News about creating an impactful Twitter campaign. The article is geared towards companies who are trying to build their Twitter presence, but it could also be used for educators who are trying to build a community of practice.
One of the most interesting tips was the call to use graphics because a tweet with a picture gets nearly three times more retweets than a tweet without a picture. Interesting...
Here is the article if you would like to read more: Twitter Campaigns
posted by ChangeAgent501 @ 6:19 AM
2 Comments
2 Comments:
I recently got a tweet congratulating someone on their Twitter campaign, that they had reach a requisite number of followers. I just don't comprehend the importance of this. Seems like Monopoly money to me.
Mark, I hear ya! But when I worked on a social media project for State Farm they were concerned with social media for a number of reasons. First, they wanted to spread their branding and so many of these companies are chasing behind the "cool" icon. State Farm was envious of Progressive's, Flo. Reaching a larger audience and having more followers is important to reach the younger crowds. They also wanted to have targeted marketing and actually track what people do so they can almost insert themselves into their lives and suggest products if you post the word "insurance." Social media is a way to reach the younger generation and many companies want to be trendy on social media so they can attract a younger audience. Personally, I don't really care about Twitter campaigns and Facebook posts, but it's not me they are targeting.
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